Free Shipping

Forte Promotions has free shipping on all orders over 50 bucks - Offer Lasts for For a limited time

Industry Terms

Applique Fabric, which may or may not be previously embroidered, sewn to another piece of fabric or to a garment.

Art proof Artwork submitted for client approval, usually a black-and-white stat of the camera-ready art.

Camera-ready art Any drawing, photos, illustration or lettering suitable for photographic reproduction.

Cloisonne Product in which a colored paste, made from ground glass, is applied to recessed areas, then fired at 1400 degrees and polished by stone and pumice to achieve brilliant color. Since gullies and ridges separate each individual color, fine lines between them are difficult to achieve.

CMYK Cyan, magenta, yellow, black subtractive colors for process color reproduction.

Debossing Depression of an image into a material such as paper, leather or suede, so the image sits below the product surface.

Decal transfer Imprinting method in which the decal is printed on an offset or letterset press, submerged in water and placed on the product. Excess water and air squeegeed off and the product is kiln-fired, a process that fuses the decal with the glaze.

Die Mold into which molten metal, plastic or other material is forced to make a specific shape. Also, a tool of very hard material used to press a particular shape into or onto a softer material.

Digitize To transform graphical input data into digital form for computer processing

Embossing Raising of an image on a product, accomplished by pressing the material between concave and convex dies.

Embroidery Design stitched onto fabric through the use of high-speed, computer-controlled sewing machines.

Engraving Cutting an image into metal, wood or glass by one of three methods; computerized engraving, hand tracing or hand engraving.

Etched Imprinting method in which the product to be imaged is coated with a protective coating that resists acid. The image is then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.

Four-color process Printing process that creates color productions by overprinting screens that individually print reds, yellows, blues and blacks of variable specified intensities.

Heat-transfer printing Imprinting method in which an image is screened onto a transfer substrate, which is then laid directly on the material to be imprinted. The image is transferred from the substrate to the material through heat and pressure.

Hot stamping Dry imprinting process in which a design or type is set on a relief die that is subsequently impressed by heat and pressure onto the printing surface.

Laser (Engraving) Imprinting method by which art or lettering is cut into a material by a laser beam that vaporizes the portion exposed through openings in a template.

Lenticular printing Process of creating multidimensional, animated or bi-view effects by photographing with an extremely fine screen and placing plastic made up of tiny lenses over the top.

Pad printing Method of imprinting in which a recessed surface is covered with ink. When the plate is wiped clean, ink remains in the recessed area. A silicone pad then presses against the plate, pulls the ink out of the recesses and is pressed directly against the product.

Pantone/PMS (Pantone Color Matching System) Color scale used to precisely match colors for printing. Each hue has a coded number indicating instructions for mixing inks to achieve that hue.

Puff prints Screening process using puff inks. After screening, the product is exposed to heat. A chemical additive in the ink causes it to rise, creating a raised surface.

Resolution Density of dots for any given output device. The unit of measurement is dots per inch (dpi).

Screen charge Charge by suppliers for creating a silkscreen of the artwork used for imprinting products.

Screenprinting Imprinting method in which the image is transferred to the printed surface by ink squeegeed through a stenciled screen stretched over a frame. Screens are treated with a light-sensitive emulsion, then film positives are put in contact with the screens and exposed to light. The light hardens the emulsion not covered by the film, leaving a soft area on the screen for the squeegee to force ink through. Also called silkscreening.

Set-up charge Special charges added to certain products in a catalog. It covers the cost of preparing the type for the press and the actual printing.

Step-and-repeat Same image printed continuously in a pattern on the same sheet of paper.

Sublimation Process in which a design is transferred to a synthetic fabric by heat and pressure. The heat causes the inks to turn into a gas so that they penetrate the fabric and combine with it to form a permanent imprint. Also called a plastocal transfer.

Tackle twill Letters or numbers cut from polyester or rayon twill fabrics that are commonly used for athletic teams and organizations. Tackle twill appliques attached to a garment have an adhesive backing that tacks them in place; the edges of the appliques are then zigzag stitched.

Tone on tone Different shades of the same color as the garment are used for embroidery thread. For example, a navy blue shirt with a light blue and royal blue embroidery.

Vector Graphic Comprised of paths, which are defined by a start and end point, along with other points, curves, and angles along the way. A path can be a line, a square, a triangle, or a curvy shape. Because vector-based images are not made up of a specific number of dots, they can be scaled to a larger size and not lose any image quality. If you blow up a raster graphic, it will look blocky, or "pixelated." When you blow up a vector graphic, the edges of each object within the graphic stay smooth and clean.

*