Effective Marketing with Custom Tote Bags
Reusable tote bags are becoming tremendously popular. Not only are they used by those embracing the new “green” way of life, but they appeal to the practical-minded and the trendy alike. Grocery stores and department stores are rushing to sell them. In other words, they are such a desirable item that people will buy them.
Some tote bags sport zip closures, secure Velcro© fasteners, drawstrings, or fold over tops, while the open-top style always looks classic. Interior pockets add to their desirability and ensure their continued use. If they are being used, your logo or business name is being seen, again and again, not only by the person using the tote, but all the people they encounter.
How to decorate?
How is a logo applied to a tote bag? Screen-printing is a durable, standard method for placing a logo or phrase onto a tote, lasting through hundreds of uses, and it works on inexpensive non-woven totes as well as woven ones. Some logos or designs are placed using a heat transfer method that yields crisp, vivid images. Premium woven totes made out of cotton are often embroidered, adding a classy touch, as well as being extremely durable.