Promotional Products Advertising More Effective than TV!

This is a great article! In a tight economy, it pays to buy promotional products - more bang for your advertising buck! $0.004 per impression! The best value of any advertising medium.

TREVOSE, PA – November 10, 2008 - Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia*. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21.

Among key findings, results indicate that:

84% of people remember the advertiser on a product they receive.
42% have a more favorable impression of an advertiser after receiving an advertising specialty.
Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.
Most respondents (62%) have done business with the advertiser on a product after receiving it.
Writing instruments are the most commonly-owned advertising specialty, with 54% of respondents owning them, followed by shirts, caps and bags.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their items for about seven months.
Among wearables, bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month.
Bags deliver the most impressions, with 1,038 impressions per month on average.
The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. (According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005)

These statistics conclude that marketers get a more favorable return on investment from advertising specialties than almost any other popular media, with a very low cost-per-impression, high recall among those who receive ad specialty items, and increased intent among recipients to make purchases from the advertiser.

“During a time when we’re facing turbulent economic conditions, this research advises marketers and business owners to invest in advertising specialties now more than ever,” said Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute. “Advertising specialties provide measurable results for a very reasonable investment.”

“Distributors and suppliers should use these results to educate their customers, prospects and end-buyers about the power of advertising specialties and how they increase sales and brand exposure,” Andrews continued. “Ad specialties are essentially gifts that break through the information clutter, reach consumers on a personal level, and provide real impact in a creative way.”

Advertising specialties, or promotional products, are items branded with a corporate logo or message that are used as an incentive, a gift or as part of an advertising campaign; and the industry comprises a 13% share of the advertising marketplace, with $19.6 billion in sales for 2007.

Keep Your Company Name On Everyone’s Lips

Looking for a way to remind prospective and current customers about your company? Our promotional easy-twist lip balm is the perfect solution!

Available in delicious cool mint, tropical or coconut flavors, these lip balms can be screen printed with your company name and logo. What makes this lip balm unique is the easy-twist applicator that requires only one hand to adjust. Best of all, the lip balm contains an SPF-23 sunblock to protect you from the sun’s harmful rays.

Everyone who receives one of these soothing lip balms is sure to carry it around wherever they go during the summer months. That’s why you should hand them out at all of your promotional events, including trade shows, conferences and seminars.

If you work for a travel agency, health care center, hospital, beauty store, tanning salon, these flavored lip balms make the perfect giveaway. Don’t forget to hand them out to promote your ski shop, company ski trip or winter resort.

Our easy-twist lip balm will protect your customers from sun exposure all year long while increasing your company’s exposure. With every twist of the applicator, recipients will think of your company!

This promotional item is also available as a 24-hour rush so order them now while the summer sun is still hot.

Survive The Sun With Our Sunnies Survival Kit

With the hot summer sun ablaze, be sure to order our promotional sunnies survival kits for your next marketing campaign! Available in a bright sunny yellow, they can be screen printed with your company name and logo in your choice of gold, silver white or black.

In addition to providing a cheerful case to keep your sunglasses well protected, our sunnies survival kits also include a lens cloth, aloe vera gel packet and a 1-ounce bottle of SPF-30 sunscreen. The bottle is small enough to carry with you wherever you go so you can keep the sun’s harmful rays at bay. If you venture outdoors and forget to apply the sunscreen, you can always apply the soothing aloe vera gel.

Hand out our survival kits at your next summer trade show and remember to give them to all your employees during your company baseball tournament or family picnic.

This kit will protect your glasses as well as your skin all summer long!

Be sure to visit our site for more great promotional summer items such as picnic coolers, barbeque sets and compasses.